Where are we now

Every year we produce 186 million pieces of packaging. A few years ago, we started converting as many packaging materials as possible into raw materials with the lowest possible environmental impact. This means that, where possible, we use materials that weigh less and are recyclable. We are reducing the use of plastic, for example by opting for recycled plastic.

Between 2018-2022 is:

  • The weight of packaging materials has been reduced by 12%
  • 17% of our packaging materials have been converted into a raw material with the lowest possible environmental impact.
  • 90% of our packaging is already recyclable.

Goals for 2025

Percentage of growers that have mapped water flows.

By 2025 the weight of
packaging material
is reduced by 25%.

  • 100% of packaging will be recyclable by 2025, thanks to the collection and recycling processes currently available.
  • Continue to convert packaging materials into a raw material with the lowest possible environmental impact.

How do we tackle this

To make our packaging more sustainable, we are trialling various strategies based on the principle of reduce, re-use, recycle and redesign. We are already reducing the number of packaging materials in a variety of ways.

Reduce, re-use,
recycle en redesign

We are always in a dialogue with our customers about how the environmental impact per unit of packaging can be reduced by using less or different material, one type of material or even no material. Where possible, we deliver our fresh products unpackaged, provided this is not at the expense of quality and shelf life.

Ultimately, our aim is to reduce our packaging materials down to one single material, such as recyclable PET.  Another way we are reducing our plastic footprint is by using alternative packaging materials such as cardboard or paper pulp