The growers at Purple Pride work hard every day to grow the tastiest and best aubergines. We have a wide range of very special varieties. We also invest in sustainable growing methods and have an in-depth knowledge of the market. Purple Pride is committed to quality, freshness and sustainability. Each and every day. This is what has made us the go-to aubergine partner to our retail, hospitality and wholesale customers for many years.
facts & figures
• Growing 4 types of aubergines
• Total growing area of 48 hectares
• 5 modern growing sites
• 50% of Dutch aubergine production
• Around 27 million kg of aubergines harvested per year
• Since 1996 we have expanded to become the biggest aubergine brand in north-western Europe.
marketing & sales
Around 20% of the population of north-western Europe eats aubergine at least once a year. But many consumers don’t know what to do with aubergines. What’s more, they don’t really catch the eye in the vegetable aisles. So there is massive growth potential for this vegetable! To increase sales, Purple Pride has developed strategies for presentation, pricing, communication and activation, all of which can be tailored to your strategic direction. We are happy to demonstrate what opportunities for growth there are for your company. Get in touch to find out more!