consumer

Where we stand today

A good diet is the basis for staying fit and healthy. The members of Growers United supply high-quality healthy fruiting vegetables, straight from the greenhouse to consumers. Fresh, fresher than fresh.

We not only keep our workers healthy, we also keep consumers healthy. Growers United wants to make fruiting vegetables accessible to as many consumers as possible. Eating healthy is a way of taking good care of yourself. Our vegetables are full of vitamins and minerals. They are low on calories and you can eat them at any time of the day, in particular because there are so many variations in how you can eat them.

Thanks to our market research data, we know how to turn consumers in various countries into shoppers who put vegetables on the menu more often. This knowledge enables us to offer our consumers customised tips and recipes per country for a healthier food shopping list.

How we will make it happen

Growers United boasts ample knowledge that our supply chain partners can draw on to inspire and activate consumers to put tomatoes, peppers, aubergines and cucumbers on the menu at various times of the day.

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for fit

Our vegetables contribute to good resistance and help you feel energetic and fit. What’s more, our vegetables are low in calories and high in fibre. This supports good digestion. Our products make a demonstrable contribution to good health.

Tomatoes and sweet peppers are excellent sources of vitamin C, which increases your immunity and boosts your energy.

Tomatoes support muscle strength and are a source of potassium.

Cucumber helps maintain strong bones and is a good source of vitamin.

Our vegetables are low in calories and high in fibre. This supports good digestion.

Food boost challenge

It’s a sad but well-known fact that young people eat too little fruit and vegetables. To encourage young people between the ages of 12 and 20 to eat more fruit and vegetables, Growers United is joining the Dutch Food Boost Challenge: a collaboration with several educational institutions. As a partner in this initiative, we’re collecting data about young people, and challenging them to come up with initiatives that promote healthier diets.