Our primary customers are exporters and service providers. Together with them, we enter into partnerships with retailers and foodservice businesses, sharing with them our knowledge of consumers in different countries, for example. Growers United researches their buying motives, both at home and on the sales floor. Working with our partners, we produce a shopper and category strategy with the end consumer in mind. We then work with the retailer to optimise their range and increase sales in each category. We can only provide retailers with an outstanding service by working together with them.
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