Growers association SweetPoint has decided to start cultivating Tatayoyo, the latest innovation from Rijk Zwaan. At their location in Honselersdijk, the slightly larger snack peppers are being grown. Tatayoyo stands out with its bold flavor, intense sweetness, and rich aroma. This snack pepper offers a completely new taste experience and is a very welcome addition to the pepper category.
Michel Zuijderwijk, grower at SweetPoint, shares his excitement:
“This snack pepper is really something special. It’s very sweet and has a firm bite. We’re curious about consumer reactions and hope to scale up further next year.”
The harvest is now in full swing, and the snack peppers are making their way to consumers in attractive packaging.
About SweetPoint
Growers association SweetPoint is part of Growers United and specializes in the cultivation of sweet pointed peppers. In 1996, SweetPoint’s growers introduced the first sweet pointed pepper to the market, and since then, they have significantly expanded their acreage with strong and innovative varieties. The growers’ focus on quality, sustainability, and product availability has resulted in a broad range of pointed peppers that meet the needs of the market.
About Tatayoyo
The Tatayoyo snack pepper is one of the latest innovations in SweetPoint’s assortment. In collaboration with breeder Rijk Zwaan, SweetPoint growers have tested and cultivated this new variety. Tatayoyo has already received a significant recognition: in 2023, the snack pepper won the Fruit Logistica Innovation Award.
Thanks to this industry recognition and the positive cultivation results, Growers United is proud to add this unique product to its assortment.
For more information about the availability of Tatayoyo, please contact the SweetPoint sales team at Growers United.
Contact Information
Growers United – SweetPoint Sales Team
Wessel Maijer – w.maijer@growersunited.nl